top of page
Facetune_17-10-2024-15-40-29_edited.jpg

Every brand has a story. Here’s mine.

I’ve always believed that the best stories don’t just get told—they take hold. A great message doesn’t demand attention; it earns it. It sparks curiosity, builds connection, and lingers—not just in minds, but in decisions, actions, and memories. That’s what I do. I help brands, businesses, and leaders craft stories that break through the noise—not just to be seen, but to create real impact. Because in a world overloaded with content, the most powerful messages are the ones that change how we think, feel, and move forward.

That belief has shaped my career. For nearly two decades, I’ve worked with brands, organizations, and public figures to turn complex ideas into compelling narratives. I’ve worked with healthcare leaders like Stanford Health Care, Froedtert Health, and TriCore; pharmaceutical and consumer health brands like Upsher-Smith Laboratories, Biocodex, AmLactin Skin Care and Florastor; entertainment powerhouses like Apple TV+, HBO, STARZ, and Paramount Network; and iconic brands like Coca-Cola and Jeep. I’ve collaborated with musicians like Stevie Wonder, Usher, and Lady A, actors like Olivia Munn and Jimmy Smits, and industry leaders like Netflix CEO Ted Sarandos and Shondaland CEO Shonda Rhimes. Whether working with startups, legacy companies, or industry disruptors, my role has always been the same: to turn bold ideas into stories that resonate.

 

I take a full-funnel approach across strategy, media, creative, and execution—ensuring every touchpoint works together to drive meaningful engagement. From integrated marketing campaigns and high-profile media outreach to brand positioning and event strategy, I build and execute plans that capture attention and deliver results. That approach has secured media placements in TODAY, The Wall Street Journal, The Huffington Post, People Magazine, The View, Women’s Health, Variety, Vanity Fair, and O, The Oprah Magazine. My work has earned recognition from the Public Relations Society of America and the American Academy of Dermatology, but what matters most is the trust I’ve built with clients and the impact we’ve created together.

 

Now, through my consulting work, I bring that same strategic mindset to businesses that need a seasoned partner—someone who can seamlessly step in, build a plan, and execute it with speed and precision. Whether it’s an integrated marketing campaign, a high-stakes media push, or a brand refresh, I approach every project like it’s my own, ensuring that the strategy is clear, the execution is flawless, and the results speak for themselves.

 

At the heart of it, I love what I do because marketing is more than just metrics—it’s about people. It’s about understanding what makes them pay attention, what makes them care, and what makes them act. That’s what I bring to every project, and I’d love to bring it to yours.

Lydia Setzer Marketing Solutions Logo

Great marketing starts with great conversation. Whether you have a clear vision or just know you need a change, I’d love to hear from you. 

Let’s talk and figure out the best path forward, together—email me to get started:

info@lydiasetzermarketing.com

bottom of page